STORE ATMOSPHERE DAN SALES PROMOTION TERHADAP IMPULSIVE BUYING
نویسندگان
چکیده
منابع مشابه
Forecasting sales using store, promotion, and competitor data
Sales forecasting is a common topic in business. Our task is predicting a famous drug company daily sales for 1,115 stores located across Germany for six weeks in advance. Store sales are influenced by many factors. Our project aims to create a robust prediction model. Based on Gradient Boosting and Random Forest, our model performs well in this sales forecasting competition with resulting in r...
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C ontrolling the self is a crucial aspect of human life, with researchers unearthing even more situations in which selfregulation and the executive function serve to guide people in their behavioral choices (Baumeister & Vohs, 2003; Higgins, 1996). One area that has begun to receive attention in the selfregulation literature is buying impulses and decisions (Baumeister, 2002). In Western societ...
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Aim To investigate impulsive behaviors in pathological buying (PB). Methods The study included three groups matched for age and gender: treatment seeking outpatients with PB (PB+), treatment seeking psychiatric inpatients without PB (PB-), and a healthy control group (HC). PB was assessed by means of the Compulsive Buying Scale and by the impulse control disorder (ICD) module of the research ve...
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ژورنال
عنوان ژورنال: Manager : Jurnal Ilmu manajemen
سال: 2020
ISSN: 2655-0008,2654-8623
DOI: 10.32832/manager.v2i4.3817